Kayode Alabi

Aldrich Energy runs three international B2B conferences at once — MEICA Expo in Kuwait, MECOC Expo in Abu Dhabi, and RoTIC Symposium in Dubai. Each has its own audience, its own calendar, its own deadlines. I wrote the website content and ran organic social for all three in parallel, without any of them sounding like the others.

Every event needed copy that spoke fluently to engineers and OT specialists — and social content built to convert technical interest into exhibitor sign-ups and delegate registrations, not just likes.

Researched TaxAssist Glasgow's ideal client before writing a single script, then wrote, filmed and edited a series of short-form videos for accountant Tosin Oluyemi — posted across every one of his social channels and backed with paid distribution through Meta Ads to turn views into actual client enquiries.

The campaign closed £12,500 in client sales in its first week.

Redesigned the site and rewrote SEO content across 25 pages, built around what people in Glasgow and across Scotland were actually searching for — not what the client wanted to say about themselves. Visibility only counts if it turns into business, so that was the brief throughout.

Designed and built the website for MediTree Healthcare, a Glasgow-based occupational health and offshore medicals provider, and ran the SEO strategy behind it. In a category where trust and findability directly drive enquiries, the site now ranks position one in Scotland for 21 target keywords.

Run the social media for Hope Hall Evangelical Church week in, week out — the unglamorous, consistent kind of content management that keeps a community actually engaged, not just posted at.

Wrote the scripts, then sourced, hired and directed the content creators who appear on camera for MociDigital's own lead generation content — the hook-driven, short-form video format built to convert cold audiences into paying clients, not just impressions. Ad creative built in Canva, distributed through Meta Ads Manager.

The ad is only half the job. I also built the follow-up system behind it — automated email and SMS sequences inside GoHighLevel (GHL) that pick up the moment someone responds, so a click doesn't just sit in an inbox.

Nobody asked for this. I saw a paper-based H&S induction that could be modernised, and built a working prototype on my own time to prove the idea — using Gemini to generate the storyboard visuals and HeyGen to produce the training video itself.

The result is a real product, not a mockup: a module video player, built-in knowledge checks, digital signature capture and a timestamped audit trail — proof of concept for replacing all 30 Tool Box Talk documents PBS currently runs on paper.

Founded and run MociWebs end to end — discovery, design, copy, launch and ongoing support — for a client list spanning clothing, e-learning, legal services, music and startups. Every brand gets its own identity; none of them come out looking like a template.

Every project starts the same way: competitor research first — what's already ranking, what the competition's site actually does well, and where the gap is — before a single page gets designed.

200+ episodes of unscripted interviews with Scottish founders and business leaders — sourcing every guest, running the conversation, and turning it into a finished, published episode on a schedule that doesn't slip.